2 posts tagged with "email-marketing"

If you've ever tried to build a multi-step email flow from scratch — you know how it goes. You open the flow builder with good intentions, get halfway through the branching logic, realize you need to create a new segment first, and forty-five minutes later you still don't have anything live.

Email automation is one of those things that almost every store should have more of, and almost every store doesn't — not because it's complicated in theory, but because it takes a long time to build in practice.

On March 24, Klaviyo launched Composer, an AI agent that takes a plain-language prompt and assembles a complete campaign for you — segments, email copy, SMS messaging, multi-step flows, all of it. Here's what it actually does and whether it's worth your attention this week.

If you've been running the same "earn points, get a discount" email for the past couple of years — this week handed you a reason to revisit it.

The Paytronix 2026 Loyalty Report dropped on April 6 with findings that reframe the whole retention conversation. Klaviyo shipped its biggest AI update in company history just days earlier, on March 24. And both Shake Shack and Papa John's announced major AI-plus-loyalty overhauls in April, offering a useful view of where the industry is heading.

The common thread: customer loyalty isn't a program you set up and forget — and the tools to do it well have changed enough this month that it's worth a fresh look. Here's what the data says and what's actually worth doing this week.