2 posts tagged with "automation"

If you've ever tried to build a multi-step email flow from scratch — you know how it goes. You open the flow builder with good intentions, get halfway through the branching logic, realize you need to create a new segment first, and forty-five minutes later you still don't have anything live.

Email automation is one of those things that almost every store should have more of, and almost every store doesn't — not because it's complicated in theory, but because it takes a long time to build in practice.

On March 24, Klaviyo launched Composer, an AI agent that takes a plain-language prompt and assembles a complete campaign for you — segments, email copy, SMS messaging, multi-step flows, all of it. Here's what it actually does and whether it's worth your attention this week.

If you run a Shopify store and you've been ignoring the little sparkle icon in your admin, yesterday's earnings call gave a decent reason to click it.

On May 5, Shopify reported Q1 2026 results: $100.7 billion in gross merchandise volume — the second consecutive quarter above $100B, up 35% year-over-year. Revenue hit $3.17 billion, beating estimates. The stock actually dipped on margin concerns, but that's a Wall Street story. The merchant story is about what's driving the volume, and a big chunk of the answer is AI.