SMS in 2026: 89% of Your Customers Already Said Yes to Texts
· 9 min read
If you've been putting off text marketing because it felt like one more thing you don't have bandwidth for right now — the data that dropped this week might shift that calculation.
EZ Texting published its 2026 Consumer Texting Behavior Report on April 14. It's the fifth annual edition of the survey, 959 respondents, and this year's headline stat is the one worth sitting with: 89% of consumers have already signed up to receive texts from at least one business. Five years ago, that number was 66%.
The opt-in problem — the thing that made SMS feel uncertain and a little risky for small businesses — has largely solved itself. Your customers are already saying yes to someone. The question is whether they're saying yes to you.