AI Shopping Agents Are Live — Is Your Store Ready?
· 9 min read
If you run a Shopify store and missed the news from last Tuesday, here's the version that matters: Ulta Beauty turned on a feature that lets Google's Gemini AI buy products from their website on behalf of customers. Not a demo. Not a beta. Live, on April 22, 2026.
No human visited Ulta's product pages. No one clicked through a search result. An AI agent identified the right products, compared options, and completed checkout — all inside Google's interface. The customer never saw Ulta's website.
That's not a far-off prediction anymore. It happened five days ago.