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Weekly Website Trends: Google Core Update, AI Shopping, Privacy Laws

· 13 min read

This was a big week. Google's most volatile core update in recent memory just finished rolling out. AI shopping agents crossed a tipping point with consumers. And if you haven't audited your privacy compliance lately, 20 US states now have active privacy laws that could affect your site.

The common thread: the rules of running a website are changing faster than most owners can keep up. If you missed last week's trends, start there — Shopify's Universal Commerce Protocol and the AI chatbot backlash story are still developing.

Here are the seven things that matter most this week.