12 posts tagged with "smb-marketing"

If you've been putting off text marketing because it felt like one more thing you don't have bandwidth for right now — the data that dropped this week might shift that calculation.

EZ Texting published its 2026 Consumer Texting Behavior Report on April 14. It's the fifth annual edition of the survey, 959 respondents, and this year's headline stat is the one worth sitting with: 89% of consumers have already signed up to receive texts from at least one business. Five years ago, that number was 66%.

The opt-in problem — the thing that made SMS feel uncertain and a little risky for small businesses — has largely solved itself. Your customers are already saying yes to someone. The question is whether they're saying yes to you.

If you've been running the same "earn points, get a discount" email for the past couple of years — this week handed you a reason to revisit it.

The Paytronix 2026 Loyalty Report dropped on April 6 with findings that reframe the whole retention conversation. Klaviyo shipped its biggest AI update in company history just days earlier, on March 24. And both Shake Shack and Papa John's announced major AI-plus-loyalty overhauls in April, offering a useful view of where the industry is heading.

The common thread: customer loyalty isn't a program you set up and forget — and the tools to do it well have changed enough this month that it's worth a fresh look. Here's what the data says and what's actually worth doing this week.